EF, a world leader in international education has transitioned from a largely print-based marketing approach to various digital platforms. With a focus on experience, their desire is to reflect that in the materials they present. From students and parents to staff and administration, there are various stakeholders involved and our digital presentations required addressing each individually in an engaging way. Customizable email newsletters were not only needed to better reflect their brand marketing, but also appeal to these various groups as well. Uniting everyone for a motivational event was the focus of a digitally engaging animation set to a soundtrack of the same compelling nature.