Brand Development & Integrated Campaign
The Canadian Professional Sales Association (CPSA) has been providing professional salespeople with tools, support, training, and resources since 1874. The benefits of 140+ years of experience brought with it an accumulation of communications material with varying styles and message. Paired with a new marketing approach focused on modernizing the appeal of the organization, it was important that the design language convey the same substance. Expanding into digital advertising, email and social media campaigns helped to evolve a largely print-based approach. Updating 300+ page course textbooks, membership guides, sales materials and event collateral helped round out the transformation.